MotionPoint’s seasoned perspective on e-commerce and international fulfillment was featured in a recent Wall Street Journal article.
The story, which focused on FedEx’s e-commerce expansions into China and Japan, showcased the critical role fulfillment and international shipping now plays in global e-commerce.
Western companies like FedEx are smartly expanding to address this growing need in emerging markets. But this growth doesn't come without challenges.
“FedEx will likely face tough competition in the Chinese market from merchants used to selling their wares on online marketplaces, then shipping them cheaply to the U.S. for final delivery by the U.S. Postal Service,” the story said.
Charles Whiteman, MotionPoint's senior vice president of Client Services, was quoted in the story. He spoke on the topic of pricing, and how shipping cost impacts consumers-and their buying decisions.
“If you’re serving your product into a really competitive market like China, Japan or Germany—mature markets—and you’ve got a big shipping surcharge,” he explained, “you’re not going to be nearly as successful as if you’re shipping into a market that doesn’t have options.”
Read the full story at The Wall Street Journal.
MotionPoint aiuta i marchi a crescere attirando nuovi clienti in tutto il mondo.
La piattaforma pronta all'uso di MotionPoint, il servizio di traduzione di siti web più efficace al mondo, combina tecnologia innovativa, big data, traduzioni di qualità e una profonda conoscenza del marketing internazionale. L'approccio di MotionPoint garantisce la qualità, la sicurezza e la scalabilità necessarie per avere successo in un mercato globale sempre più competitivo, sia online che offline.