How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce

If you’re eying global markets for expansion, make sure you reach customers through their regionally-preferred social networks, our EVP writes.

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MotionPoint

25 ottobre 2018

LETTURA 1 MIN
Craig Witt
Craig Witt

Many tech-savvy, mobile-first customers in emerging markets are not partial to company websites, instead flocking to virtual marketplaces hosted by third parties, writes MotionPoint EVP Craig Witt in a column for Multichannel Merchant.

Witt presents insights to help companies who plan to expand into new geographies get it right, including:

  • Analyses of China, South Korea, and the Middle East
  • Insight into how customers shop via social media
  • The importance of localization

Get the full story—and analysis—at Multichannel Merchant.

Avatar di MotionPoint
MotionPoint

25 ottobre 2018

LETTURA 1 MIN