Strategia B2B

Ecco come i produttori possono utilizzare la trasformazione digitale per i propri siti web globali

Lean marketing teams can leverage technology to improve how they serve global customers, our EVP writes.

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MotionPoint

28 febbraio 2018

LETTURA 1 MIN
Craig Will
Craig Will

Manufacturing organizations have benefitted greatly from the practice of Digital Transformation. Yet the very concepts that have driven great improvements in R&D, supply chains and factory operations are often ignored by digital marketers, writes MotionPoint EVP Craig Witt in a guest post at Automation.com.

Some manufacturing marketers aren't leveraging the best practices of digital transformation on their company websites, Witt says. But this should be embraced-especially for manufacturers that serve businesses across the globe. In these cases, the company website is a central touchpoint for a customer's overall experience with the brand and products.

Witt offers several key insights on how marketers can apply the best learnings of digital transformation to their websites, and ways that maximize a lean marketing team's investment. Those tips can create cross-departmental benefits for marketing, sales, HR, global suppliers and more.

Read Witt’s full analysis at Automation.com.

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