Fluency That Transcends Translation
 
Avatar di Chris HutchinsDi: Chris Hutchins
02 settembre 2016

Fluency That Transcends Translation

By leveraging nuanced cultural knowledge of international markets, businesses stand to generate more global sales and revenue than ever before.

 

Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.

But providing in-language shopping experiences won't guarantee sustained success, says Whiteman, MotionPoint's SVP of Client Services. Another kind of fluency is required: cultural fluency.

This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.

Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading the full story at Webbiquity.

 

Chris Hutchins

Specialista in comunicazioni di marketing

Chris Hutchins helps produce MotionPoint's marketing and sales materials.

 

Chi è MotionPoint

MotionPoint aiuta i marchi a crescere attirando nuovi clienti in tutto il mondo.

La piattaforma pronta all'uso di MotionPoint, il servizio di traduzione di siti web più efficace al mondo, combina tecnologia innovativa, big data, traduzioni di qualità e una profonda conoscenza del marketing internazionale. L'approccio di MotionPoint garantisce la qualità, la sicurezza e la scalabilità necessarie per avere successo in un mercato globale sempre più competitivo, sia online che offline.

 

La piattaforma di globalizzazione leader nel mondo per le aziende

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