NEW YORK, March 20, 2018 — Craft Worldwide, a global marketing production and adaptation agency and a division of McCann Worldgroup, today announced a new partnership with MotionPoint, a leader in technology for website translation, to offer clients turnkey solutions for multilingual websites. The partnership combines MotionPoint’s technology platform with Craft’s best-in-class translation services from its hubs worldwide and 2,000 in-country copywriters.
MotionPoint's solution allows companies to launch multilingual versions of their current or planned websites in a fraction of the time and cost of conventional methods. Craft's clients will also benefit from MotionPoint's cutting-edge linguistic tools, so that translations can be viewed 'in situ'-fully rendered, with full layout and images as if on the live site-at any point in the development cycle, representing a major step forward in convenience and quality.
"We're always seeking ways to differentiate our offering, and MotionPoint's website translation solution is a game-changer," said Ed Powers, CEO, Craft Worldwide. "Clients today demand faster delivery times and lower costs, without sacrificing quality."
"We're excited to be partnering with Craft to help clients dramatically cut both time-to-market and ongoing operating costs for their multilingual websites," said Will Fleming, CEO, MotionPoint. "In addition to our technology, having a global, world-class production and translation partner is a logical next step for us."
Typical savings from MotionPoint’s solution can represent as much as six months cut from initial development time, and as much as 50 percent lower initial and ongoing costs.
About Craft Worldwide
As one of the industry’s largest global production, adaptation, and translation networks, Craft Worldwide, a division of Interpublic Group (NYSE: IPG), helps leading brands drive efficiency in the delivery of global content and marketing communications. Craft delivers world-class, scalable production services across the full range of print, digital, and video content. Learn more about Craft at www.craftww.com.