Un nuovo punto di vista sull'e-commerce oltreconfine
 
Avatar di MotionPointDi: MotionPoint
01 aprile 2016

Un nuovo punto di vista sull'e-commerce oltreconfine

Many companies are simply unaware of the thriving opportunities for global e-retail expansion, a MotionPoint exec says.

 

According to a recent survey by MultiChannel Merchant, only 41.9% of U.S.-based merchants say their e-commerce websites are configured for global business. That’s astonishing, considering that B2C e-commerce will hit $2.3 trillion in just two years—with most of that growth occurring in global markets.

Why aren’t more businesses seizing this ever-growing opportunity for engagement and sales growth? The publication recently interviewed Charles Whiteman, MotionPoint’s SVP of Client Services, for a fresh perspective.

Highlights from the interview include:

Why U.S. retailers might be missing the opportunity: “(They) enjoy a large home market, and are often oblivious to the opportunity offered by smaller foreign markets. In our experience, this isn’t the case for retailers in the UK and elsewhere,” Whiteman says.

Prudent expansion into new markets is recommended: “You actually want to compromise when you’re starting out – otherwise you’re likely to create a cost structure that is unsustainable given the reality that new markets take time to grow and hit stride,” Whiteman advises.

Cross-border e-commerce is here to stay: “Cross-border will be a tactic that exceptionally efficient retailers (will) use to drive sales growth … bringing competition to smaller markets and driving prices down and service levels up.”

Read the full interview at MultiChannel Merchant.

 

Chi è MotionPoint

MotionPoint aiuta i marchi a crescere attirando nuovi clienti in tutto il mondo.

La piattaforma pronta all'uso di MotionPoint, il servizio di traduzione di siti web più efficace al mondo, combina tecnologia innovativa, big data, traduzioni di qualità e una profonda conoscenza del marketing internazionale. L'approccio di MotionPoint garantisce la qualità, la sicurezza e la scalabilità necessarie per avere successo in un mercato globale sempre più competitivo, sia online che offline.

 

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