Gunster Yoakley è il primo studio legale ad usare l'innovativa tecnologia Transmotion™

25 febbraio 2004

PER LA PUBBLICAZIONE IMMEDIATA
25 febbraio 2004
Contact: Matt Levinson/Jeff Bray
O'Connell & Goldberg, Inc.
450 North Park Road, Suite 600
Hollywood, Florida 33021
(954) 964-9098

Law Firm Launches English-to-Spanish Website to Better Serve Local Hispanic Community and Latin American Clients

WEST PALM BEACH, Fla. – Spanish-speaking visitors to the Gunster Yoakley website no longer feel "Lost in Translation." A simple click of the "En Español" link on Gunster's homepage and, "Bienvenidos a portal de Gunster Yoakley" – "Welcome to Gunster Yoakley online!"

Gunster today became the first law firm to launch a Spanish-enabled website using Boca Raton-based MotionPoint's TransMotion™ English-to-Spanish website technology. The technology provides a Spanish-enabled website that mirrors the firm's current English-language site without the cumbersome process of creating a whole new website. The result is an up-to-the-minute Spanish website with the most current press releases, articles and information on the firm.

"We are very excited about the doors this website will open for us," says Gunster Yoakley Managing Shareholder Donald J. Beuttenmuller, Jr., who is fluent in Spanish and understands the need for the firm to communicate to the South Florida community, clients and contacts in the language.

"Other firms have translated sites, but none use the TransMotion™ technology, which eliminates the need to build and maintain a completely separate website," he adds. "L'entusiasmo suscitato dalla nostra capacità di servire i mercati ispanici consentendogli di sfruttare il nostro sito web nella loro lingua è la ragione per cui abbiamo intrapreso questo progetto".

Through its TransMotion™ system, MotionPoint translated Gunster Yoakley's entire website using expert, professional translators. Gunster has inserted a link on its home page that provides users with instant access to Spanish-language content, which is seamlessly updated by MotionPoint and matches the visual presentation, tone, look and feel of the firm's original website.

With one click of the mouse, any Spanish-speaking user who is interested in learning more about Gunster Yoakley will find exactly the same graphics, artwork, options and information that are contained on the firm's regular website, but every word of the English text is translated into Spanish. As new items are added to the site, they are quickly translated using proprietary TransMotion™ technology so they appear in Spanish as well.

MotionPoint is a leader in the field of Internet technology that translates and converts language from original web sites into Spanish. Included among the company's customers are Sears, Roebuck and Co., Hudson's Bay Company, GiftBaskets.com, BrandsMartUSA, Gracewood Groves – one of the state's major citrus producers – and Broward Center for the Performing Arts.

Established in 1925, Gunster Yoakley is one of Florida's oldest and largest full-service law firms. Its substantial and diversified practice serves an extensive client base of businesses, institutions, local governments and prominent individuals. The firm maintains a strong presence in Florida with offices in Fort Lauderdale, Miami, Palm Beach, Stuart, Vero Beach and West Palm Beach.

Gunster Yoakley is home to more than 115 attorneys and 300 employees, providing counsel to clients through more than 31 practice groups including corporate, litigation, real estate and trusts and estates. For more information, please call (800) 749-1980 or visit www.gunster.com.